Merchandising
Merchandising visits help to ensure that your products are available and effectively presented on-shelf for purchase rather than stuck in the warehouse. Bearing in mind that 80% of all purchasing decisions are made in-store, the importance of in-store merchandising can not be stressed enough. Merchandising forms the 'fix' element of the IMS 'check, fix and influence' model for maximising ROI. Merchandising is typically conducted after in-store auditing has been completed as this identifies all existing issues which need to be remedied.Merchandising shelves effectively in-store requires a thorough understanding of in-store operations. IMS invest a lot of time and effort into investigating, understanding and then training our merchandising team on in-store and supply chain procedures.
Merchandising can achieve the following when conducted effectively:
- Maximised on shelf availability and product visibility
- Increased facings
- Effective product placement
- Promotional compliance
- Planogram compliance
- SEL compliance (essential with regards to merchandising )
- Identification of stock control issues
All of the above retail merchandising compliance benefits enable you to achieve the ultimate objectives of sales growth and bottom line profit through effective field marketing.
If you would like to contact our sales team to find out how IMS can increase your sales at your point of purchase through the implementation of intelligent merchandising campaigns, the simply click here to contact our sales team.