Tactical field marketing is of incredible benefit in the current economic climate to those within the manufacturing industry wishing to conduct activities such as auditing and merchandising. Marketing budgets are now being tightened and spend is getting harder to commit to as the future remains uncertain.
Tactical field marketing is now more enticing to organisations that wish to move away from long-term contracted activity. Using strategic contracted teams is ultimately committing to an ongoing spend, which is hard to get out of. For some companies this is far from ideal under the current circumstances.
Tactical field marketing allows organisations to focus their activity during key selling periods to get the greatest return on investment.
If you are currently making use of strategic field marketing, you must ask yourself the following questions:
Will your marketing budgets change over the year?
Is committing to an ongoing spend favourable under the current circumstances?
Do you need to conduct constant field marketing under current conditions?
What ROI are you generating from your current activity?
Is it better to conduct activity when you need it?
How much flexibility do you have with your team if you are operating in a set way?
Utilising full time field teams on a strategic basis results in a number of additional costs that may be prohibitive to your budget.
There are many benefits to using tactical field marketing activity that are often over looked.
These are as follows:
Cost Effectiveness – Using tactical field marketing not only leads to potential reduced costs as a result of the elimination of expenditure on such elements a vehicle leasing and national insurance contributions, but it also means that you don’t have the expense associated with ongoing strategic activity.
Quality of Team – Using tactical field marketing we can profile field team members based on your requirements for an individual campaign, we don’t just provide you with some one who is available to work full time in a given area.
Flexibility – Tactical field marketing doesn’t offer a static solution. We pride ourselves on being the ‘first in the field’ when it comes to the speed at which we can deploy our field team members (whether it be for merchandising or mystery shopping activity). If you need to get out in the field straight away (irrelevant of store numbers) then we’re the agency you need to be speaking to.
